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Poker Affiliate Programs
Poker has become one of the most popular
gambling niches to promote as an affiliate. One of the
reasons for this has been the meteoric rise in popularity of
the game of poker, not just online but offline as well. Many
players have introduced their own poker nights and invite
their friends and neighbors around to play on a regular
basis. Add this to television coverage of poker tournaments
and you can see a very health industry which is good news
for an affiliate.
With many of the top poker affiliate programs offering
hourly poker tournaments as well as the bigger World Series
there is plenty of action available for online players to
improve their skills with the hope of winning some money.
This only fuels the popularity of the poker industry making
it one of the most attractive
gambling niches around.
The poker affiliate programs have wisely made online poker
available to the masses no matter what your experience and
gladly provide poker schools and tuition to improve the
skills of any average player. This is all good news for the
poker affiliate who can easily promote this popular brand of
gambling offline and online via a wide selection of
marketing tools and resources.
Poker affiliate commissions like the casinos comes in CPA
(cost per acquisition) and revenue share. With CPA you
receive a commission for any active player and some programs
also offer additional bonuses if they are regular players.
Revenue share is based on the percentage of the rake. The
rake is a percentage of the pot that goes to the poker room
and affiliates share this rake starting at 25%. The bigger
the pot the larger the rake and affiliate commission
accordingly.
No two poker affiliate programs are the same so you need to
be looking at first the CPA you receive and the percentage
commission. Don’t forget about player conversion and
retention so have a look at the introductory bonuses for new
players and retention rewards to keep the player coming back
to play more. This is normally the tournaments that the
program offers to players and these need to be constantly
offered around the clock along with loyalty programs where
points can be converted into cash.
Ensure that the affiliate program offers a wide range of
marketing materials way beyond just banners. Landing pages
and html mailers are good resources to look for along with
an affiliate manager that can be contacted easily. There are
no two poker affiliate programs the same so have a look at
what is on offer in the form of commissions and marketing
tools available. I would also have a closer look at the
brands they promote to make sure they have everything in
place that will give the best chance to convert your traffic
into active players and also to retain the players so that
they come back and play on a regular basis.
Resources:
Poker
Affiliate
Google
Trends
A video tutorial on poker affiliate programs is available
to members of The Inner Circle.
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