Gambling Market Monetizing

If you are following a particular gambling niche you want to promote then it is always a good idea to see what people are spending in this market. One of the best ways to reveal this information is to simply see who is spending the money in the PPC markets.

One of the best tools to use for this was the Google Traffic Estimator Sandbox but unfortunately Google Adwords and Gambling are not the best of friends and they do not accept gambling PPC ads from gambling related web sites on the whole. There may be some grey area exceptions to this but generally they do not accept them.

The Overture Bid Tool was also a great resource to see immediately how much people were bidding on PPC ads in each market. Unfortunately once Yahoo purchased Overture and called it Yahoo Search Marketing this research tool was also no longer available.

The good news is that Yahoo does accept certain PPC ads promoting gambling though they are confined to mainly gambling system products. Not that this is a bad thing because you can still promote casinos, poker rooms and sportsbooks etc on the backend or even as part of the product you are promoting but more on this in a later tutorial.

If you visit the Yahoo Search Marketing web site you can see immediately what money is being spent in specific markets without having to sign-up or spend a dime. You will not get the same detailed information you would get from the Google Traffic Estimator Sandbox but it is still useful information just the same.

Don't forget this tutorial is not about starting a PPC campaign. It is just using the resources connected to PPC so you can see immediately what people are spending on advertising in the market and what type of products they are promoting.

Resources:
Yahoo Search Marketing

A video tutorial on gambling market monetizing is available to members of The Inner Circle.