Casino Affiliate Programs

There are many casino affiliate programs available though you will not find two the same so which one should you join? While one may deduct charge backs and admin charges from your commission and offers 50% revenue share commission another may offer 35% commission with no deductions? So which one do you join?

As a general rule there are two types of commission on offer.

Revenue Share: Percentage of income generated by the casino from the players you refer. This is a share of the net win for the casino so they will deduct any bonuses given and pay you a percentage of the balance. Revenue share is normally tiered and the commission percentage rises as you refer more active players in a given month. So the more active players you refer the more money you make as an affiliate. Make sure these players are yours for life so you are in a position to receive commission each time they play for the lifetime of the player.

CPA or Cost Per Acquisition: The casino will have a minimum deposit amount required or a minimum bet level and you are paid a percentage of this amount. This is a once only payment from each player you refer. With CPA you are guaranteed a commission for every player while revenue share means your player has to gamble and lose for you receive any commission.

How do you choose what commission option to choose. This could depend on the casino you are promoting. If the casino has excellent reward schemes and loyalty programs in place along with player interactivity such as chat rooms then there is a good change the player will come back and gamble again. If this is the case then revenue share would be the best option so you are in a position to receive future commissions.

If you don‘t to wait to see if the players you refer gamble and lose then you may prefer the guaranteed CPA commission?

You could of course switch from month to month between revenue share and CPA to see how your commissions are effected so you know which option has the best return. There are also casino affiliate programs that have commissions with revenue share and CPA built in so you get the best of both worlds.

Here are some important points to consider before you join a casino affiliate program.

1. The revenue share should be a minimum of 25% though the higher the better.
2. Live real time affiliate stats.
3. Commissions paid bi-weekly or monthly.
4. Commissions paid in a variety of currencies.
5. Commission payment methods should include Neteller, Check and Wire Transfer.
6. Tracking codes for using with different creative.
7. A wide range of marketing tools including banners, mailers, popups, landing pages etc in muti-lingual and currency options.
8. Monthly affiliate incentives to promote new bonuses.
9. Affiliate manager you can contact easily.
10. Lifetime revenue from players.
11. Are negative commission balances carried over?
12. What is the lifetime of a cookie, they are normally 30-90 day periods?
13. Are deductions for fraud and charge backs carried by the affiliate or the casino?
14. Multi-tier revenue share commission.
15. Sub-affiliate commission available.
16. Affiliate retention awards for successful affiliates

A video tutorial on casino affiliate programs is available to members of The Inner Circle.